Eric Riley — Independent AMSOIL Dealer | Dade City, Florida
Sell AMSOIL in Your Retail Store
Stock AMSOIL synthetic lubricants in your store with strong retail margins, no contractual minimums, and the brand recognition of 50+ years as the leader in synthetics.
Who It's For
AMSOIL Retail Accounts are designed for stores that sell motor oil, lubricants, filters, and related products over the counter to walk-in customers. If your store has an automotive, marine, agriculture, or powersports section, AMSOIL adds a premium synthetic option that drives traffic and basket size.
Retail Account Benefits
Strong Retail Margins
Buy AMSOIL packaged products at wholesale pricing and sell at suggested retail. AMSOIL's premium positioning means strong per-unit margins compared to commodity oils.
Premium Brand Recognition
AMSOIL has 50+ years of brand equity as 'The First in Synthetics.' Customers come in asking for AMSOIL — you don't have to sell from scratch.
Flexible Stocking
Stock the SKUs that match your customer base — auto, diesel, motorcycle, marine, ATV, lawn, or a mix. No mandatory product list.
POP & Display Support
AMSOIL provides retail point-of-purchase materials, shelf signage, product literature, and brand assets to merchandise the line professionally.
Stocking Recommendations
Eric will help you build a stocking plan based on your store type and local customer base. A typical Florida retail starter inventory includes:
- Signature Series 0W-20 and 5W-30 (top auto/light truck volume)
- Signature Series Max-Duty 15W-40 diesel
- V-Twin 20W-50 motorcycle oil (Harley)
- HP Marine and outboard oils (huge in FL)
- EaO oil filters (most popular fitments)
- Quickshot and PI fuel additives
How to Apply
- 1
Contact Eric
Call (813) 563-2091 or email eric@1stsynthetic.com. We'll talk through your store type, customer base, and product fit.
- 2
Complete the Retail Application
AMSOIL's online retail application takes about 10 minutes. Eric can walk through it with you and recommend a starter inventory and display footprint.
- 3
Start Selling AMSOIL
Once approved, place orders at wholesale pricing, set up your AMSOIL display with provided POP materials, and start moving premium synthetic product.
Frequently Asked Questions
What is an AMSOIL Retail Account?
A Retail Account (officially Retail-on-the-Shelf) lets your store buy AMSOIL packaged products at wholesale pricing for resale to walk-in customers. It's the right account for any business that sells motor oil, lubricants, filters, or fluids over the counter.
What products should I stock first?
Eric will help you select a starter set based on your customer base. Most retail accounts start with the top-selling SKUs in their region — for Florida, that's usually 0W-20 / 5W-30 Signature Series, 15W-40 diesel, motorcycle V-twin oils, and marine outboard oil — plus EaO filters and Quickshot fuel additive.
What are the suggested retail margins on AMSOIL?
Margins vary by SKU but are competitive with other premium synthetic brands and significantly better than commodity oils. Eric can share a current pricing sheet and margin breakdown when you contact him.
Are there any inventory minimums or shelf-space requirements?
There are no contractual minimums or shelf-space requirements. AMSOIL recommends a basic display footprint to merchandise the line, but the size and depth of inventory is up to you.
How do I apply for a retail account?
Contact Eric Riley at (813) 563-2091 or eric@1stsynthetic.com. Eric will walk you through the retail application and help build a stocking plan for your store.
Ready to Add AMSOIL to Your Store?
Contact Eric Riley to start your retail application, request a current pricing sheet, or build a stocking plan for your store.